Anas Abu Arab — Frontend Developer & Digital Marketing Manager

Digital Marketing

• ▪ SEO Strategy — Proficiency: 5/5
• ▪ YouTube SEO — Proficiency: 5/5
• ▪ Content Marketing — Proficiency: 5/5
• ▪ Social Media Marketing — Proficiency: 4/5
• ▪ Campaign Management — Proficiency: 4/5
• ▪ Funnel Building — Proficiency: 4/5
• ▪ A/B Testing — Proficiency: 4/5
• ▪ CRO — Proficiency: 4/5

Frontend Development

• ▪ React / Next.js — Proficiency: 4/5
• ▪ JavaScript (ES6+) — Proficiency: 4/5
• ▪ TypeScript — Proficiency: 3/5
• ▪ HTML5 / CSS3 — Proficiency: 5/5
• ▪ Tailwind CSS — Proficiency: 4/5
• ▪ Vite — Proficiency: 4/5
• ▪ Framer Motion / GSAP — Proficiency: 3/5
• ▪ Three.js — Proficiency: 3/5
• ▪ Node.js — Proficiency: 3/5
• ▪ Supabase — Proficiency: 3/5
• ▪ REST APIs — Proficiency: 4/5
• ▪ Vercel / Netlify — Proficiency: 4/5

Analytics & Tools

• ▪ Google Analytics 4 — Proficiency: 5/5
• ▪ Google Search Console — Proficiency: 5/5
• ▪ Google Tag Manager — Proficiency: 4/5
• ▪ Meta Business Suite — Proficiency: 4/5
• ▪ Figma — Proficiency: 4/5
• ▪ Git & GitHub — Proficiency: 3/5
• ▪ Cursor / Notion — Proficiency: 4/5

Languages

• ▪ Arabic — native — Proficiency: 5/5
• ▪ English — B2–C1 — Proficiency: 4/5
• ▪ Turkish — B2–C1 — Proficiency: 4/5
• ▪ Dutch — A1–A2 — Proficiency: 2/5

Self-employed · Netherlands & International

• Delivered marketing strategy, social media growth, and Instagram consultations for Step Up Agency and Sopure London — advising on brand positioning, content calendars, and audience acquisition.
• Built SEO-optimised websites for Dutch clients (Premium Stone, Watandar Cuisine, Barakzai Bouw) and an international real estate platform (Blackstone SY), each configured for local search visibility and lead conversion.
• Authored two original digital products: a complete startup marketing playbook (strategy, content, sales, pricing, competitor analysis, KPIs) and a content ideation system for generating high-value ideas across industries.

Kotymed (YouTube) · Remote (Poland-based channel)

• Collaborated directly with the channel owner on content strategy, scriptwriting, video editing, and publishing schedule, driving stronger audience engagement.
• Advised a pivot to long-form content toward YouTube Partner Program monetisation — resulting in videos reaching 25K–50K+ views, bringing the channel materially closer to monetisation thresholds.
• Produced short-form videos including one reaching 538,000+ views and two others exceeding 200,000 views each, directly accelerating watch-hour growth toward monetisation eligibility.
• Applied YouTube analytics to track CTR, watch time, and audience retention, iterating content strategy on the data.

MET Academy · Remote (Saudi Arabia-based startup)

• Led a 5-person marketing team within a 25-person edtech startup, directing strategy and execution for course promotion targeting 1st- and 2nd-year tech students at Saudi universities.
• Ran organic social media engagement on Telegram and Instagram, boosting enrollment and brand awareness.
• Conceived and launched a last-minute exam-prep product — condensed summary sheets with teacher support — driving strong sales and results.
• Delivered marketing strategy and sales consultations to leadership, shaping go-to-market approach, pricing strategy, and customer acquisition frameworks.
• Built repeatable campaign templates and a content strategy system from the ground up, boosting team efficiency.

@mazijalm3rifa (YouTube) · Remote

• Wrote and produced long-form video content (~8 min avg.), growing the channel from 4,000 to 5,000+ subscribers — a 25%+ increase — through SEO and content consistency.
• Developed SEO and keyword strategies for video metadata, improving search rankings and Browse Feed visibility.
• Produced videos ranking among the channel's top performers by total views (6,400+ and 2,900+ views each), outperforming the channel average despite the longer format.

Certified in Google Analytics (GA4) by Google Skillshop. Certificate ID: 166673129. Valid Nov 2025 – Nov 2026.

Certified in Conversion Optimisation by Google Skillshop. Certificate ID: 166674709. Valid Nov 2025 – Nov 2026.

Certified in Sales Management by HubSpot Academy. Valid Nov 2025 – Dec 2026.

Certified in Google Ads — search, display and campaign strategy — by Google Skillshop.

Certified in Meta advertising platforms (Facebook & Instagram Ads) by Meta Blueprint.